In a world where the youth are drifting away from agriculture, Rohan Prakash stands out. A 23-year-old civil engineering graduate from Meerut, Uttar Pradesh, Rohan didn’t just follow his degree — he followed his roots. Today, he is the only certified organic mango farmer in the state and is earning lakhs annually through sustainable farming.
A Family of Engineers, A Legacy of Farming
Rohan grew up in a family of civil engineers — both his father and grandfather practiced engineering, but their hearts remained connected to the land. Watching them manage farms alongside their careers, Rohan developed a natural interest in agriculture.
Since childhood, I watched my father and grandfather work on farms. I gradually became inclined toward it,” Rohan shared in an interview with The Better India.
From Classroom to Farmland: The Organic Shift
While in the second year of his civil engineering degree, Rohan started seriously considering organic farming. After observing the soil and output on their farmland, he decided to eliminate chemical fertilizers and pesticides, replacing them with neem oil-based natural alternatives.
The results were immediate.
“From the very first year, we saw noticeable improvement in the size and taste of the fruits,” he said.
Encouraged by this, the entire family committed to 100% organic farming. After three years of hard work, Rohan gained official recognition as Uttar Pradesh’s only organic mango grower.
Sure Organics’ – Building a Brand in Northern India
Rohan launched his brand, ‘Sure Organics’, and began selling his produce directly to organic stores in New Delhi. Within months, the brand gained popularity across North Indian markets. The results?
3x–4x profit increase
40% boost in productivity
High-quality, chemical-free produce
Their product line includes multiple mango varieties like:
Dasheri
Langra
Chausa
Safeda
Gulab Jamun
Beyond Mangoes: Expanding the Orchard
Rohan didn’t stop at mangoes. He diversified the farm to include:
Litchi
Turmeric
Guava
Peach
Rice
These fruits follow a four-month growing cycle, and the newly planted guava and peach trees have already started bearing fruit. Rohan is optimistic about their future demand.
Empowering the Local Community
The impact of Rohan’s organic farm goes beyond profits:
10–15 villagers employed in harvesting, packaging, and transportation
Homemade organic compost and pesticides are also sold at low prices to local farmers, encouraging more sustainable farming in the area
“We make organic fertilizers on our farm and provide them to nearby farmers at affordable rates,” Rohan adds.
Vision for the Future: From India to the World
While fulfilling Delhi’s organic store demands, Rohan now dreams bigger:
Expand ‘Sure Organics’ across India
Launch exports to international markets
Inspire young, educated Indians to take up organic farming as a viable and profitable career
Rohan’s Message to Young India
“Farming is not a fallback; it’s a future. Educated youth must explore organic agriculture—it’s good for the planet, the people, and your pocket.”
Key Takeaways from Rohan’s Story
✅ Education + Traditional Knowledge = Sustainable Innovation
✅ Organic Farming = Long-Term Profit + Environmental Impact
✅ Branding and Quality = Market Success
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