While most graduates from the prestigious Indian Institute of Technology (IIT) dream of high-paying jobs in multinational corporations or settling abroad, Neetu Yadav and Kirti Jangra had a different vision. Roommates at IIT Delhi, they were determined to build something meaningful — something that would bring change to the lives of millions in rural India.
Instead of following the crowd, they chose to dive deep into the agricultural sector, specifically dairy farming — an area that remained largely unorganized and inefficient despite being the backbone of rural livelihoods.
Birth of a Revolutionary Idea – Animall
Neetu and Kirti identified a critical issue faced by dairy farmers: the lack of a structured and trustworthy platform to buy and sell cattle. Farmers often had to rely on middlemen or local markets where transparency was low, prices were unfair, and there was no way to verify the quality or health of animals.
This inspired them to create Animall, a startup aimed at revolutionizing the livestock market in India. Their goal was simple — digitize cattle trading and provide support to dairy farmers in every corner of the country.
What is Animall?
Launched as a mobile app, Animall quickly became a game-changer for dairy farmers. Here’s what the platform offers:
Buy and sell cattle directly without middlemen.
Access to verified livestock profiles with details on breed, milk production, and health history.
Veterinary support and consultation services through the app.
Market rate updates and community interaction for better decision-making.
The app bridges the digital divide by allowing even semi-literate farmers to use it through audio and vernacular language support.
From an Idea to a Rs 550 Crore Enterprise
In just a few years, Animall has grown into one of India’s largest cattle trading platforms, creating a Rs 550 crore rural economy ecosystem. The platform has served over 5 million farmers and facilitated millions of livestock transactions.
From states like Uttar Pradesh, Haryana, Punjab, Bihar, Maharashtra, and Rajasthan, farmers are now using Animall to upgrade their dairy operations, find better prices, and improve productivity.
Impact on Rural India
Neetu and Kirti’s startup is not just about business — it’s about empowering the backbone of the nation: our farmers.
Farmers now get fair prices for their animals.
Women dairy farmers feel more confident and informed.
Veterinary care is more accessible, reducing livestock diseases and mortality.
The platform is creating employment opportunities in rural tech and agri-services.
Challenges They Overcame
Building Animall was not easy. As young women in a male-dominated rural sector, Neetu and Kirti faced skepticism. Convincing farmers to trust an app for buying and selling animals was a huge challenge.
They tackled these issues by personally visiting villages, talking to farmers, understanding their pain points, and adapting the app to their needs. Their authenticity and commitment eventually won the trust of the rural community.
Changing the Face of Agri-Tech in India
Today, Animall stands as a symbol of how technology can uplift agriculture, and how educated youth can play a pivotal role in transforming traditional sectors. Neetu and Kirti are now icons of innovation, women empowerment, and rural development.
Their journey proves that:
Tech can solve real-world problems.
IITians can choose impact over income.
Farming is the future when empowered by innovation.
Looking Ahead
With expanding features like cattle insurance, milk productivity analytics, AI-based health tracking, and e-commerce for farm supplies, Animall is all set to become India’s most trusted digital partner for farmers.
The startup continues to scale and inspire many more youths to take pride in India’s farming roots.
Final Thought:
Sometimes, the biggest revolutions start with the smallest ideas — and when backed by courage and compassion, they transform millions of lives.
Leave a Reply