1. Climate and Location
The plant grows in cool climates — in Himalayan regions like Uttarakhand, Himachal Pradesh, Sikkim, Arunachal, and Nepal.
Altitude: Grows best between 1500 m to 3000 m.
2. Soil and Land
Well-drained loamy soil is best suited.
pH should be 5.5–6.5 (slightly acidic soil is better).
3. Planting Method
It can be grown from seeds or cuttings.
Keep a distance of 6–8 feet between plants.
Best time to plant: Monsoon or late winter (February–March).
4. Care
Irrigation is necessary initially, but after the formation of stable plants, it can survive on rainwater.
No special pesticides are required — it is a disease resistant plant.
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🌿 Benefits of Buransh (Health Benefits)
Area Benefits
Heart health Controls blood pressure and cholesterol
Beneficial in skin infections due to being antibacterial
Fever and cold Buransh juice protects the body from cold
Fatigue and weakness Juice contains natural energy
Internal inflammation Anti-inflammatory properties
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📈 Marketing and business idea of Buransh
1. Set up a processing unit
Sharbat, squash, jam, syrup and herbal tea can be made from Buransh.
Start selling juice and chutney in the market by branding it.
2. Sales in herbal and organic market
Ayurvedic companies (like Patanjali, Himalaya) buy juice and extracts.
Sell your products on online platforms (Amazon, Flipkart, Bigbasket).
3. Local and tourist marketing
Brand it as “Pahadi Superfood” in Uttarakhand and Himachal.
Sell packaged squash and juice at tourist places – local shops, cafes, and homestays buy.
4. Government assistance
Loan or subsidy can be obtained from Uttarakhand Horticulture Board, NABARD or MSME.
With an FSSAI license, you can sell processed rhododendron products across the country.
✅ Potential profits from rhododendron farming and processing:
1. Flower production in one acre:
About 5–10 kg of flowers are obtained from one mature tree.
100–150 trees can be planted in one acre (natural or through cultivation).
So total production:
➤ 100 trees × 5 kg = 500 kg of flowers (minimum estimate)
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2. Juice production from flowers:
About 2–2.5 liters of squash or juice is made from 1 kg of flowers.
≈ 1000–1250 liters of juice from 500 kg of flowers
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3. Market price (squash/juice):
In the local market, the price of 1 liter of Buransh squash ranges from ₹150–₹250.
If you sell by branding yourself (online/offline), then
➤ 1000 liters × ₹200 = ₹2,00,000 revenue
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4. Cost estimate (processing + packing + labor):
Raw material + labor + bottles + packaging = approximately ₹60–₹80 per liter
➤ 1000 liters × ₹70 = ₹70,000 total cost
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5. Net profit (Estimated Profit):
₹2,00,000 – ₹70,000 = ₹1,30,000 per season (per acre)
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✅ Bonus earnings:
You can create a separate product line by making chutney, jam, syrup, dry flower powder.
Bulk orders can be obtained from hotels, cafes, herbal shops, and online platforms.
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If you combine it with farm tourism or herbal brands, the profits can increase even more.