
In a world where success is often associated with city life, corporate jobs, and glamor—Hannah Neeleman chose something radically different. A classically trained ballerina, she left behind the lights of New York City to raise her family on a farm in rural Utah. Today, her business Ballerina Farm is a global sensation, with millions of followers and a booming farm-to-table brand.
Let’s dive deep into the real story of Hannah, her challenges, success, and the powerful message she brings to the modern world.
Humble Beginnings: Childhood in Utah
Hannah was born and raised in Utah, USA, in a large family with nine siblings. Her parents owned a small flower shop where her dad arranged flowers and her mom handled customers and bookkeeping. From a young age, she learned the value of hard work, small business, and resilience.
Dance Dreams: Juilliard and Beyond
At 17, Hannah was accepted into the prestigious Juilliard School in New York City—a dream for any aspiring artist. She pursued ballet full-time while juggling odd jobs and competitions to support her education. This time in New York helped her develop focus, patience, and discipline.
❤️ Marriage and Motherhood
During college, she met Daniel Neeleman, a young lacrosse player at BYU. They fell in love, married, and Daniel moved to NYC to support Hannah’s career. While studying at Juilliard, Hannah gave birth to their first son, Henry—becoming the first-ever undergraduate mother at the school.
Brazil: Where the Farming Dream Was Planted
After graduation, the couple moved to São Paulo, Brazil, for Daniel’s business. While others relaxed on beaches on weekends, Hannah and Daniel visited farm stays—rural retreats where guests could interact with animals, eat fresh food, and learn about farming. That’s where the couple fell in love with the slow, natural rhythm of farm life.
They started raising small animals and learned basic agricultural practices.
Back to the USA: Birth of Ballerina Farm
After four years in Brazil, they returned to the US and bought a large property in the mountains of Utah. They started Ballerina Farm—a unique name that reflected Hannah’s ballet background and new rural life.
She began posting simple, aesthetic farm content on Instagram—milking cows, baking sourdough, working with her kids in the barn—all with elegance and authenticity. Her content went viral.
What Ballerina Farm Sells
Today, Ballerina Farm is not just a farm—it’s a thriving DTC (direct-to-consumer) business with fans all over the world.
They sell:
Pasture-raised beef & pork
Handcrafted sourdough starter kits
Organic ghee and farm butter
Sourdough baking tools
Flower and farmhouse décor
Protein supplements
Kitchen essentials (cutting boards, aprons, rolling pins)
Their products reflect both authentic farm life and high-end branding—a rare combination.
How Much Does Ballerina Farm Earn?
While exact financials are private, here’s a solid estimate based on public data and market analysis:
Estimated Revenue (2024):
Income Stream Estimated Monthly Income Estimated Yearly Income
Online Store (Farm Products) $200,000 – $350,000 $2.4M – $4.2M
Social Media Sponsorships $20,000 – $40,000 $240,000 – $480,000
Cooking/Baking Products $50,000 – $100,000 $600,000 – $1.2M
Workshops / Farm Events $10,000 – $15,000 $120,000 – $180,000
Total Estimated Revenue $280K – $505K/month $3.36M – $6.06M/year
Note: These are conservative estimates based on Shopify store traffic, product pricing, social engagement, and farming industry reports.
Family Life and Philosophy
Hannah and Daniel have seven children, all homeschooled and actively involved in daily farm life. They believe in:
Raising kids close to nature
Teaching life skills through chores
Eating fresh, organic, whole foods
Balancing tradition with modern tools
Her Instagram isn’t curated with filters—it’s raw, elegant, and human. That’s why people connect with her so deeply.
What the World Can Learn from Ballerina Farm
1. Success doesn’t need skyscrapers. You can build a global brand from a mountain farm.
2. Family-first farming is possible. Their kids are not separate from their work—they are part of it.
3. Women can be everything. A ballerina, a farmer, a mother, and a CEO—Hannah embodies modern femininity with old-world grace.
4. The farm life is the new luxury. In a world of processed food and burnout, simplicity is the new aspiration.
5. You can craft your own life story. From Juilliard to a hog barn, Hannah shows us that passion is more powerful than a plan.
Final Thought
> “Whether on a stage or in a field—when your work has love, it becomes a performance worth watching.”
— Inspired by Ballerina Farm